The engine that powers exceptional payments
At the core of every Trustly product is Azura—our intelligent data engine built for the future of payments.
The magic behind the products
Azura leverages billions of data points to unlock new opportunities—elevating user experiences, reducing fraud and increasing reliability.
Raise conversion
User recognition creates faster, easier and more seamless payments that boost conversion rates.
Extend lifetime value
Predict the best day to collect a recurring payment to avoid failures and involuntary churn.

Faster and more reliable routing
Our Smart Routing engine ensures funds take the optimal route for faster, more reliable payments.
.webp)
Identify and remove risks
Define your criteria to fortify against fraud and let Trustly’s risk engine keep you safe.

98.8
%
Best-in-class conversion rate
<10
s
Order times for returning users
80
%
Recovery rate for failed recurring payments

The building blocks of Azura
The true impact of Azura comes from Trustly’s unique position as an industry leader.
An extensive bank network
Trustly has created one of the largest bank networks in the world with a vast number of sending bank accounts.
A trusted tech platform in payments
Trustly has built, develops and fully owns our unique tech platform, offering a full suite of payment products.
A massive consumer network
With thousands of merchants and 16+ years of experience, Trustly has the reach and experience to transform payments for millions.
Oh hey, it’s you!
Trustly Azura recognises users across devices and merchants to give shoppers a faster and more convenient experience wherever they shop.
Raise conversion
Secure and compliant processing
Shorten payment flows by 40%

Keep customers around for longer
Trustly Azura makes recurring payments more reliable and profitable by predicting the best day to collect them.
Reduce user churn
Minimise failed transactions
Save time and money on chasing payments
Azura enhances every product
Speed up payments and boost conversion with user recognition
Get in touch with our sales team to explore how Azura can help you meet goals and transform your payment experience.
