Trustly selects Sabre Direct Pay to expand its Pay by Bank solution within the travel industry

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Sabre partnering with Trustly reflects a growing trend within the travel sector to embrace new payment innovations.
13 May 2025, London – Trustly, the global leader in Pay by Bank, has partnered with Sabre Direct Pay, one of the world’s largest travel technology companies, to enhance payment solutions for travel agencies across the UK and Europe.
Headquartered in the US, Sabre provides global distribution system (GDS) technology to a network of travel agents, equipping them with cutting-edge tools to serve travellers worldwide.
This partnership will allow Sabre to expand its payment solution offering, introducing direct bank payments as an additional payment method for travel providers. As part of the agreement, Sabre Direct Pay will also recommend Trustly’s technology to its customers, helping to streamline transactions, improve cash flow, and offer an additional secure payment option.
Sabre partnering with Trustly reflects a growing trend within the travel sector to embrace new payment innovations. Trustly recently announced that UK holidaymakers were increasingly opting for an alternative to cards in January, and spent 230% more year-on-year on holidays, using the secure account-to-account payment technology.
Commenting on the partnership, Simon Eve, Trustly’s Vice President of Travel & E-Commerce said: “We are excited to partner with Sabre and bring our payment technology – as an alternative to cards – to more customers in the travel industry. This will enable Sabre’s network of travel agencies to offer their customers faster, more secure, and cost-effective payment methods.”
Expanding on the news, Patricio Boccardo, Head of Sabre Direct Pay added: “At Sabre, we are constantly looking for ways to optimise our services and add value for our travel agency partners. Collaborating with Trustly allows us to introduce innovative payment options that improve the booking experience and provide greater flexibility for both agents and travellers.”
The integration of Trustly’s tech is expected to roll out in the coming months, with plans to host a webinar later in 2025 to demonstrate the benefits to travel agencies and other industry stakeholders.