Trustly named top iGaming payment provider in new industry report

05 February 2024, London: Trustly has been selected by GamblingIQ as the leading open banking provider in the iGaming payments space. Their report, released today, looked at the leading open banking enablers and payments engines that are shaping new legislation and responsible gaming trends within the gambling industry.

GamblingIQ’s comprehensive assessment of payment engines ranked the top open banking enablers serving the industry, choosing Trustly as the number one vendor. Trustly was selected due to its comprehensive know your client (KYC) and anti-money laundering checks, fraud prevention capabilities, innovation and leadership, secure account set up, responsible gambling measures, conversion rates, and instant pay-ins and payouts. This further strengthens Trustly’s position as the go-to vendor for open banking solutions in the iGaming industry.

Trustly’s market-leading solution stood out because of its recently launched data engine, Azura, which has seen massive success in recent months delivering a personalized payment experience to over 5 millions customers so far. Azura leverages 1.2 billion data points triangulated between the player, operator and bank resulting in a much faster and smoother playing experience.

The report also noted Trustly’s ultra-fast onboarding flow as well as its ability to provide instant insights into a player’s financial history. The feature to collect these insights directly from the user’s bank account was even highlighted by Gambling IQ as a scalable solution to the UK’s new gambling legislation, and something that could help operators around the world stay compliant.

Click here to read the full report from Gambling IQ.

Olof Wirfelt, Chief Commercial Officer at Trustly, comments:

“Today’s achievement is the latest milestone in Trustly’s mission to transform the payments market in Europe, and reaffirms our position as the foremost provider of payments in iGaming. While it is fantastic to be recognised with this nomination, we will continue to innovate in order to create a safer, more affordable, and more efficient payment solution for players and operators alike.”

For more information, please contact:

Trustly Press Office, press@trustly.com
Nick Andrews, Account Director, Rostrum, n.andrews@rostrum.agency

About Trustly 

Trustly is a global leader in payment solutions, reshaping the industry since 2008. We link the world’s top brands with millions of consumers who instantly transfer, pay, and get refunded in the most secure and convenient way. We forged a path for Open Banking, leading from the front to create a world-class platform where we innovate beyond the sector we inspired. We handle the entire payment journey at an unmatched scale, transforming the performance and experience of payments for over 8,300 merchants in 30+ markets, connecting them to 650+ million consumers through 12,000 banks.

We are a licensed Payment Institution under the second payment services directive (PSD2). We operate under the supervision of the Swedish Financial Supervisory Authority in Europe and through the Temporary Permissions Regime (TPR) under the Financial Services Authority in the UK. In the US, we are state regulated as required to serve our target markets. Read more about Trustly, the modern way to pay now, at www.trustly.com. 

About GamblingIQ:

Based in the heart of London, GamblingIQ is the leading provider of industry intelligence and thought leadership for operators, investors, law makers, public health officials, compliance, payment providers, technology consultants, clinicians, charities - anyone seeking to understand where the gambling industry is headed. www.GamblingIQ.co.uk.